Business as Usual

Years ago, back in my start-up days, I came across another startup called Scient. They had very bold marketing, including a brochure that has stayed in my mind ever since. It was many pages that read "Business as usual. Business as usual." over and over again in a font that slowly faded out until it disappeared. Then it said, in clear letters, "Game over."

It was prescient of the fate Scient would suffer itself, and a good lesson for all.