Years ago, back in my start-up days, I came across another startup called Scient. They had very bold marketing, including a brochure that has stayed in my mind ever since. It was many pages that read "Business as usual. Business as usual." over and over again in a font that slowly faded out until it disappeared. Then it said, in clear letters, "Game over."
It was prescient of the fate Scient would suffer itself, and a good lesson for all.
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AuthorPhilip Brittan is the General Partner of Crazy Peak LLC Archives
February 2021
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