Sometimes when we crave change, the effort can seem so daunting. We feel that the vast majority of people around us have a different view, and changing their minds is an impossible task. But, through history we see how individuals and small groups of people who are really passionate about an idea are able to ignite change that revolutionizes entire societies. Scientific research brings some light to this. It turns out that if 10% of a population believes very strongly in an idea, the rest of the population inevitably eventually comes to believe in that idea. Only 10%. So, changing the world is actually not that daunting, if you truly believe.
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