Customer First!

Having a customer first mentality has many ramifications.

It means that everything we do should be directed towards the single goal of delighting our customers. If what we are doing right now is not directed towards delighting our customers, we should stop and doing something that is.
It means that we need to understand our customers really well, satisfy their wants, and anticipate their needs.

It means that in any discussion or argument we may have internally, we should all turn and face the customer. If we are all focused on delighting our customers, then the discussion is no longer about me or you, about my
agenda or yours. It is about how we work together to delight the customer.

It means standing confidently and developing a true partnership of value exchange with our customers.