The Start-Up Test
One way I have of judging things in business is to look at them through the lens of a start-up. I imagine
that I have just started a new fledgling company, one I am funding out of my own pocket, and I ask myself "Would I do things this way in that start-up?", "Would I buy this technology?", "Would I hire this person?". I find this perspective brings things into sharp relief. It is a way of escaping the trap of local value systems, moving beyond incremental improvements, embracing a greenfield approach to thinking, and shunning business-as-usual mentality.
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Philip Brittan is the General Partner of Crazy Peak LLC
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